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MEDIATION: MODERATING EFFECT: NEGATIVE PAST EXPERIENCE: BRAND HATE	(1) answer(s).

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Captivating brand hate using contemporary metrics: A structural equation modelling approach. / Joshi, Richa; Yadav, Rajan

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Joshi, Richa	Journal Article
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Brand hate: Mediation: Moderating effect: Negative past experience ; Mediation: Moderating effect: Negative past experience: Brand hate ; Moderating effect: Negative past experience: Brand hate: Mediation ; Negative past experience: Brand hate: Mediation: Moderating effect

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