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MANAGEMENT : BRAND PERSONALITY : BUSINESS MEDIA
(1)
answer(s).
Srl
Item
1
ID:
357006
Curious case of business-media brand personality scale
/ Abhishek Kumar; Venkatesh Kumar (R.)
Abhishek Kumar
Journal Article
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Key Words
Management : Brand personality : Business media
;
Media brands : Personality scale
;
Personality scale : Business media brands
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