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ID: 173817

Advertising and branding / Panda (Tapan K.)

Panda (Tapan K.)	Journal Article
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Key Words

Advertising

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ID: 348168

Advertising likeability and its effectiveness / Bamfo (Bylon Abeeku)

Bamfo (Bylon Abeeku)	Journal Article
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Key Words

Consumers ; Advertising ; Communication ; Effectiveness ; Likeability

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ID: 268509

Arduous path to brand loyalty / Bhatia (B. S.); Bawa (Anupam)

Bawa (Anupam)	Journal Article
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Key Words

Marketing Strategies ; Market share ; Brand loyalty ; Advertising ; Brand loyalty : Advertising

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ID: 307183

Building brand India / Seth (Suhel)

Seth (Suhel)	Journal Article
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Key Words

Advertising

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ID: 353671

Constructing prestige and elaborating the ‘professional’: Elite residential complexes in the National Capital Region, India / Searle (Llerena Guiu)

Searle (Llerena Guiu)	Journal Article
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Key Words

Class ; Real estate ; Foreign Direct Investment ; Advertising ; Housing

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ID: 269065

Creativity in Indian advertising / Sabnavis (Madhukar)

Sabnavis (Madhukar)	Journal Article
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Key Words

Advertising

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ID: 353736

ethics in advertisement : Interventions of law and HR / Sharma (Sukanya)

Sharma (Sukanya)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Advertising ; Gender preference ; Ethical issues ; Statutory warning

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ID: 325626

Glorious or vainglorious? / Sinha (Shashi)

Sinha (Shashi)	Journal Article
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Key Words

Advertising ; Media industry ; Advertising and Media industry

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ID: 347316

Good for entertainment, bad for ads? / Krishnamurthy (Gokul)

Krishnamurthy (Gokul)	Journal Article
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Key Words

Advertising

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ID: 209493

More loyal than the king / Murlidharan (S.)

Murlidharan (S.)	Journal Article
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Key Words

Financial Management ; Corporate taxation ; Corporate Sector ; Advertising

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ID: 322089

Shringar rasa in advertising / Sabnavis (Madhukar)

Sabnavis (Madhukar)	Journal Article
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Key Words

Advertising

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ID: 350957

Socio-economic and cultural profile and the success of advertising : An empirical study / Brajesh Kumar; Patra (Gouranga)

Brajesh Kumar	Journal Article
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Key Words

Advertising ; Fast moving consumer goods ; Recognition ; Recall ; Socio-Economic and Cultural Dimension

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ID: 353760

Study of brand recall and the effects of various advertising appeals used in the TV advertisements of / Vinod Kumar etc.

Vinod Kumar etc.	Journal Article
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Key Words

Advertising ; FMCG ; Hindustan Unilever ; Appeal ; HUL

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ID: 308417

Surrogate ads - Who is the real culprit? / Swamy (Srinivasan K.)

Swamy (Srinivasan K.)	Journal Article
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Key Words

Advertising ; Advertisement policy

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ID: 269452

Surrogate advertising : Needed, a spirited attack / Mehta (Pradeep S.)

Mehta (Pradeep S.)	Journal Article
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Key Words

Surrogate advertising ; Advertising

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ID: 254664

Through the Worlds looking glass / Sabnavis (Madhukar)

Sabnavis (Madhukar)	Journal Article
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Key Words

Advertising

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ID: 278462

Time for a renaissance in advertising / Bijapurkar (Rama)

Bijapurkar (Rama)	Journal Article
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Key Words

Advertising

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ID: 305908

Very quiet advertising year / Rao (Geeta)

Rao (Geeta)	Journal Article
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Key Words

Advertising

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ID: 307414

Year gone by / Sabnavis (Madhukar)

Sabnavis (Madhukar)	Journal Article
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Key Words

Advertising

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ID: 314529

Year of hindsight / Sabnavis (Madhukar)

Sabnavis (Madhukar)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Advertising

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