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MUKHERJEE (DEBARSHI)
(2)
answer(s).
Srl
Item
1
ID:
358738
Comparative analysis of social media tool used in software projects deploying virtual teams
/ Mukherjee (Debarshi); Natrajan (Nidhi S.)
Mukherjee (Debarshi)
Journal Article
0 Rating(s) & 0 Review(s)
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2
ID:
360341
Ethnic identity impact on consumers' ethnocentric tendencies: The moderating role of acculturation and materialism
/ Das (Manish); Mukherjee (Debarshi)
Mukherjee (Debarshi)
Journal Article
0 Rating(s) & 0 Review(s)
Key Words
Consumer behaviour : Ethnic identity : Product branding
;
Ethnic identity : Consumer behaviour : Product branding
;
Product branding : Ethnic identity : Consumer behaviour
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