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ADVERTISEMENT: CONSUMERS: CREATIVITY
(1)
answer(s).
Srl
Item
1
ID:
361470
Modelling the effects of creative advertisements on consumers: An empirical study.
/ Chavadi (Chandan A); Arul (M J); Sirothiya (Monika)
Chavadi (Chandan A)
Journal Article
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Key Words
Creativity: Advertisement: Consumers
;
Advertisement: Consumers: Creativity
;
Consumers: Creativity: Advertisement
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